Purpose of Site: Wayward Vegan Cafe is a vegan/vegetarian restaurant in Seattle. The purpose of the website is for customers to find location and hours, view menu, and utilize a delivery service.
* It is also crucial that customers know as of January 2015 the cafe has relocated to a beautiful new space in the Ravenna neighborhood.
Guideline: Don’t make me think! Present all major options on the homepage.
Recommendations: Move the navigation bar located at the top or left of page to make it easier for users to know where they are on the site. The lack of organization and attention to details on the site makes it difficult for me to believe this is a competent business.
Guideline: Do not create or direct users into pages that have no navigational options. Always have the homepage, a “way out”, or search bar easily available.
Comments: When creating links that open new browser windows, ensure that the ‘Back’ button is still available, and that the new window is setup to return the user to the original browser window. Disabling navigation is confusing and frustrating to users, and can negatively impact user satisfaction and task completion. Always make the homepage available.
Guideline: Ensure that all clickable images are either labeled or readily understood by typical users.
Comments: Occasional or infrequent users may not use an image enough to understand or remember its meaning. Ensure that images and their associated text are close together so that users can integrate and effectively use them together. Additionally, alt text should accompany every clickable image.
Below, a local meal delivery service featured some of the menu items beautifully. When the user hovers over the image, it is easy to add to shopping cart. – https://www.trycaviar.com/seattle/wayward-vegan-cafe-56.
Good Example: The addition of labels is essential for a user to understand the clickable image links
Comments: Attaching a mobile example. Many people search for places to eat on mobile phones. It is important to have a responsive design with the menu and contact information easily available. Users shouldn’t have to guess which website they are on.