Content Experiment A/B testing

For my content experiment, I decided to try out A/B testing. I created two similar posts in my User Science Journal. The goal is to find out if which link to the dog’s website will receive the most clicks. If it’s placed prominently above the picture, or if it’s below the picture with the description of the dog.

Link placed above photo

version2

Link placed below photo

version1

My theory is that since people “scan” websites, the first variation with the link at the top will receive more clicks. I am excited to find out!

For the A/B experiement, I decided to use Myna.

    With Myna, the set up sounds super easy, which I am really excited about.

  1. design your experiment
  2. do a little bit of set up in Myna
  3. add a small piece of code to your website
  4. sit back and let the experiment run!

Setting up the experiment in Myna

  1. Set up a variant for each page.

    add-varient

  2. WordPress has a Myna plugin, but I am unable to install it on my site. I decided to give it a go by entering a snippet into the header of each of my pages to find out what happens.

    snippet

  3. Ready, Set, GO! The code seems to be working, as Myna has detected me poking around my own site. I’l log off, send a few emails, and report back what happened in a few days.

    Content Experiement
    What the experiment looks like in Myna.

Famous Internet Dogs (2)

I’ve compiled a short list of some influential and important dogs in Internet history, so far.

Tuna
Tuna

Tuna is an ambassador for animal rescue, since he too was once rescued, and it has become a part of Tuna’s mission to raise awareness for rescue groups through Instagram. Tuna’s website.

Marnie the dog wearing backpack in Hollywood!
Marnie the dog

This dog has more celebrity selfies than Macklemore. A 12-year-old rescue Shih-Tzu living in NYC, Marnie promotes senior pet adoption. Marnie’s website.

Larry the Dog with butterfly.
Larry the Dog with butterfly.

Larry is a bull dog just trying to change the world’s outlook on other Pit Bulls. Larry’s Facebook Page

Famous Internet Dogs

I’ve compiled a short list of some influential and important dogs in Internet history, so far.

  1. Tuna- The underdog with the overbite. Instagram 1.7 followers
    Tuna
    Tuna

    Tuna is an ambassador for animal rescue, since he too was once rescued, and it has become a part of Tuna’s mission to raise awareness for rescue groups through Instagram.

  2. Marnie the dog. Instagram 1.7m followers
    Marnie the dog wearing backpack in Hollywood!
    Marnie the dog

    This dog has more celebrity selfies than Macklemore. A 12-year-old rescue Shih-Tzu living in NYC, Marnie promotes senior pet adoption.

  3. Larry the Dog. Facebook, 400k followers
    Larry the Dog with butterfly.
    Larry the Dog with butterfly.

    Larry is a bull dog just trying to change the world’s outlook on other Pit Bulls.

  4. Ready, Set, Go! Myna seemed to pick up on page views right away. I am going to email Version1 to 20 people, and version2 to 20 people and find out what happens!

    Content Experiement
    What the experiment looks like in Myna.