Usability Test

chanUser test on Chan Restaurant:  www.chanseattle.com

 

I selected one of my favorite restaurants and favorite Korean restaurant in Seattle, Chan, to conduct the webpage usability test. Chan is known for their Korean inspired cuisine and fun assortment of cocktails (including infused soju). They offer a delicious happy hour which has been mentioned in local articles/blogs and noted on their Press page, along with being one the 12 essential happy hours in Seattle.

Test Script

Script
Script

Testers

  User1 User2 User3 User4
Gender Male Male Female Female
Age 33 33 24 35
Ethnicity Israeli White Latino White
Profession IT PR HR Higher Ed

First Impression

For each of the users, they commented that Chan’s webpage was the first link to appear when they did a Google search. They were not instructed on how to search for it but all resulted the same and was convenient for them. User3 noted that Chan’s location and hours also appeared on the right side of the Google search. All users knew what type of cuisine Chan serves because the home page clearly states that it is a Korean gastropub. They commented that the food photos were appealing. User1 didn’t like the fonts used while User4 commented on how colorful it was.

Tasks

For the first task-Find the location of Chan, it was a “Kayak” moment for most of the users as Krug describes it in Don’t Make Me Think, Revisited.  Besides User1, who found it on the home page by scrolling down, the other three users went to the About page first and then located at the bottom of the page. It is good that Chan keeps the contact information fixed on the bottom for each page but User3 and User4 did comment that the important information (Contact, hours, location) might be better placed near the top navigation or on the About top area.

Location on the bottom of the pages
Location on the bottom of the pages

For the second task-Find the menus. All users found the menu easily by clicking on Eat. I did add to locate a happy hour menu. I didn’t realize that it wasn’t on their page, therefore each of the users couldn’t locate that menu but thought it would be under Eat as well. User1 and 2 found their happy hour accolades on the Press tab. User4 has been to Chan’s happy hour and commented on how good it was and surprised it wasn’t on the site. User3 wished that the food photos included a name or description because it wasn’t easy to tell based on the menu which item was in the photo.

The third task to locate their craft cocktails was also completed easily and all users selected Drink on the navigation. User1 and 2 thought that the design on the Drink page was a function to something because it had a hover effect and User 3 liked the design but thought it was random.

Honeycomb design confusing?
Honeycomb design confusing?

The last task was a not as straight forward as I thought it would have been and could be considered a trick question. I asked the users if there was a way to make reservations? User4 caught the “no reservations” right away when looking for the location and noting the hours but said that she thought that would have been on the top when she got to the final task. User1 and 2 went through all the tabs and even thought that the Yelp icon on the bottom would lead them to reservations and in the end said they were not able to find it. User3 also clicked one or two tabs before finding the note that they did not accept reservations. She commented that they should place that information some where on the top navigation or the top of the menu. She didn’t know where but a place more noticeable.

No Reservations
No Reservations

 

Insights/Recommendations

Chan’s webpage has all the information that a customer would need to visit their establishment and learn about their cuisine and offerings. The main recommendation would be to include their happy hour menu because they have been listed on numerous happy hour articles and mentions in blogs which will draw traffic to their site. Interested visitors may want to view the happy hour menu and prices before deciding to check it out. Although, it is noted on their contact section that reservations are not available, it could be in different text or highlighted to stand out from the other information. As the users mention, the “no reservations” could be moved to the top or in visible area(s) of the other tabs which may reduce calls to make reservations. Another quick fix for consideration would be to include the name or description on their food pics and list their location/address on the top of the About page.

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